The KAP Group (KAP) is a strategic advisory firm that works with real estate and private equity managers seeking institutional capital.  KAP collaborates with managers to help them achieve their fundraising goals by creating a thoughtful capital raising strategy, providing advisory and project management services, preparing institutional quality marketing materials, and offering guidance on investor relations and strategic planning.

KAP’s experience includes advising over 25 real estate and private equity managers through all stages of the capital raising process from strategic positioning, to oversight of the investor due diligence process, through to the close of the fund.  KAP’s clients have generated over $3 billion in capital commitments through commingled funds, joint ventures, and separate accounts. KAP also counsels managers with ongoing investor relations and strategic planning between fundraises to foster transparent communication with investors, leading to more productive, longer-term partnerships with investors and more seamless capital raises.

KAP believes that effective fundraising and investor relations are based on the following principles:

  •   Make it easy for investors to invest with you
  •   Every meeting is the “big” meeting – make it impactful
  •   Preparation is essential
  •   Great investment capabilities must be complemented by a demonstrable fiduciary mindset and alignment of interests
  •   Transparency is critical
  •   Demonstration of a clear rationale for fund size, strategy, and investment decisions
  •   Nothing illustrates the market opportunity like a pipeline
  •   Commingled funds are not always the answer